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Privacy Policy (DynAd”) is a online advertising technology, providing its clients (advertisers) with solutions to connect advertiser brands with consumers who are most interested in those brands. By leveraging the power of consumer data and ad decisioning, we increase accountability, and optimize the performance of video and display advertising campaigns by providing a more relevant, meaningful web experience for consumers who view the ads delivered through our advertising technology solutions.

What this privacy policy covers

This policy covers how DynAd, acting as data controller, treats information that DynAd collects and receives through our services, which include DynAd ad targeting solutions and any other technology, products and/or services offered by DynAd (collectively referred to as the “Services”), including your past use of, or interaction with, the Services.

This policy does not apply to information about you collected by third party advertisers and publishers who use DynAd’s Services, or other third parties linked to or otherwise accessible via the Services. The information collected or received by any such providers and third parties is subject to their own privacy policies.

Collection and Use of Information

The information we collect is used to help make the ads you see more relevant to you. We do this by showing you ads based on your previous online actions and other dimensions we have assigned to your browser based on the non-PII we have collected. This helps to reduce the amount of “spam” advertisements you see as you browse the web, and it enables advertisers to connect to people who would be most interested in their offering.

Non-Personally Identifiable Information

When you visit a web site or view content on other Internet-enabled devices (e.g., smart/connected TV, gaming consoles, set-top boxes) that use our Services and view an ad that we’ve sent to that site or device, DynAd may use cookies or LSOs and other technologies (such as pixels or web beacons, if supported by the device) to record and store non-personally identifiable information about your interaction with the Services, most commonly known as “click-stream data” or “impression logs”

IP Address

DynAd receives IP addresses from most users who view ads we deliver because, in most cases, this information is automatically sent to us by the internet browser software (e.g., Microsoft Explorer, Mozilla FireFox and Google Chrome) of those users each time we receive an ad request from our web site partners to deliver an ad to a site on which the users are viewing content

Sensitive Information

We never knowingly collect sensitive information such as financial account numbers, social security numbers, pharmaceutical prescriptions, or medical records.

Use and Disclosure

DynAd uses non-personal information it receives and collects to customize, target, and measure the effectiveness of the ads we deliver to you via the Service (including targeted advertising based on demographic characteristics, viewing preferences and behaviors), to prevent showing you the same ads repeatedly, for reporting on campaign delivery to both advertisers and digital media inventory partners.

Cookies or LSOs Control

Most modern web browsers give users the option to control the placement of cookies and/or to delete cookies that have been acquired while browsing the web and also the hability to enable/disable the LSOs repositories and its quota. You can access these options in the preferences or options section of your web browser.

Storage and Retention of Data

DynAd has taken reasonable measures to encrypt and keep secure all of the data we collect. This data is safely stored for a finite amount of time in compliance with international standards.

Links to Other Websites and Partner Cookies

As a Self Service AdServer platform, Advertisers might choose to delivery advertisement (banner) that may include links to other websites and third parties which are not directly affiliated with DynAd and are therefore not covered by this privacy policy. While we strive to link to companies with reputable privacy practices, we cannot guarantee that their policies will match our own. Furthermore, the use of cookies by our partners or sites we have linked to is not covered by this privacy policy. Please check the privacy policies of the website(s) you visit when questions arise.

Web Browser Opt Out

For desktop and mobile website browsers, the User may Click Here to opt out of (disable) re-targeting ads displayed by DynAd on his desktop or mobile device. Opting out of DynAd services through this link from the User’s browser inserts a cookie on the User’s browser and clear all LSOs stored data by DynAd Service. DynAd relies on this cookie to identify an opted-out User. We will not be able to identify an opted out User, if the User

  • - Clears the cookie from his/her browser,
  • - Uses a different browser


  • - Uses a different computer

We will discontinue re-targeting activities for an opted out User. This means that we will not track an opted out User’s behavior or display customized ads to the User.However, an opted out User may be able to view generic DynAd advertment (banners) which are not customized based on the User behavior.

Changes to this Privacy Policy

DynAd may update this Privacy Policy from time to time, and so you should review this policy periodically. If there are significant changes to DynAd’s information practices, you will be provided with appropriate online notice. You may be provided other privacy-related information in connection with your use of offerings from the Services, as well as for special features and services not described in this Policy that may be introduced in the future.

Last Updated: Aug 19, 2016

How to Contact Us

If you have any questions or concerns about DynAd’s Privacy Policy or its implementation, you may contact us at this email address:

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